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Korean Air partners CyberSource to improve customer experience

Nurdianah Md Nur | March 19, 2015
CyberSource will enable the airline to address the diverse payment preferences of its customers while preventing fraud

Korean Air has partnered CyberSource — a Visa company that provides e-commerce payment management services — as part of its plans to enhance the overall customer experience.

According to the South Korean airline, the company is currently developing a new Passenger Service System, which includes a Global Payment System, a system to integrate all payment and acquiring services. By coupling the payment system with CyberSource's solution, Korean Air will be able to securely accept a wide range of payment methods from its customers across 45 countries globally. Payment methods include debit and credit cards, as well as alternative payments across the sales channels.

Korean Air added that the payment solution will be enhanced with Decision Manager, CyberSource's fraud management solution. Leveraging insights from over 60 billion transactions processed annually by Visa and CyberSource, and supplemented by over 260 real-time global validation tests, Decision Manager will enable Korean Air to automatically screen more inbound orders faster and with increased accuracy.

"Customers today have high expectations on airlines and travel providers in terms of payment security and overall experience," said Poon Khye Wei, Senior Regional Director for Greater China and Korea at CyberSource. "We believe payment management is a key enabler of airline differentiation and will help the carrier achieve its business objectives towards global expansion," he added.

Iain Jamieson, Country Manager for Korea & Mongolia at Visa, believes that this partnership is in line with the South Korean government's drive to enhance the e-commerce sector through various laws and regulations, including those covering consumer protection and electronic payments.  

 

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