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Kobo targets e-reading elite with Aura HD

Campbell Simpson | April 16, 2013
Canadian e-book and e-reader heavyweight Kobo is targeting the top end of the market with its new |Aura HD e-reader. Created from feedback from Kobo’s most avid readers, the Aura HD has a larger and higher-resolution screen, a larger battery and more onboard storage.

"Given our research on what people are doing with reading -- and sure, there's a lot of people reading on tablets -- we've found that the tablet-reading people are a little more promiscuous... [but] the e-reading people will read more. We think the sustainability of the market is there. In December of last year, we sold three times as many e-readers as we have done in any month ever."

The e-book market is growing exponentially -- according to the Association of American Publishers, e-book sales accounted for 27 per cent of book sales nationally in 2012, up from 17 per cent in 2011 and 3 per cent in 2009. Neil told PC World that e-book penetration in Australia had reached 20 per cent at the end of last year, and that Australia joins US, UK, and Canada in being a "developed" e-reading market where the concept is mainstream.

The Kobo Aura HD will be available in Onyx black, Ivory white, and Espresso brown, and will be available through Kobo's local partner, Collins, and other selected retailers in May


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