Photo - Malaysian songstress Asmidar tries out KKBox's features.
KKBox has launched new daily, weekly, monthly and quarterly price plans, which are available only in Malaysia, offering unlimited music from as low as RM1 [US$0.31], according to the Asian digital music subscription provider.
Malaysians can stream and cache music through a wide range of devices with a new dedicated Bahasa Malaysia interface, said KKBox chief executive officer Chris Lin.
"We believe in bringing people closer to each other through a shared passion for music, and are constantly benchmarking ourselves from the competition through the introduction of a music service that is unlike any other. As a company which is present in many different countries, we truly feel that to engage with the local audience, we need to break all possible barriers and let music do the talking!"
"As part of our efforts in localizing content, KKBOX is currently working very closely in collaborating with major and indie local music labels, as well as the Recording Industry Association of Malaysia (RIM) and Music Authors' Copyright Protection (MACP) in Malaysia."
KKBox said it has engaged more than 1000 artistes so far from across the region while also providing localised editorial content through a local team.
Launched in Taiwan in 2004, KKBox expanded to Hong Kong in 2009; then in December 2010, Japanese telecom KDDI Group acquired a majority share of stocks in the company, which was followed by HTC investments in March 2011.
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