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KiQplan wants to do for wearables what Jane Fonda did for workout tapes

Jon Phillips | Nov. 5, 2014
No, it's not another activity tracker. Instead, Fitbug has created a mobile platform for customized fitness regimens and workout videos.

And there are other value-adds: Besides the customized exercise routines, activity targets, and nutrition goals, each KiQplan hits you with a coordinated stream of motivational tips, health-focused articles, and even recipes. And, of course, because this is a mobile platform, there's a social element too: Friend another KiQplanner, and begin swapping exercise advice and motivational wisdom.

In total, it looks to be an incredibly ambitious platform from a fit-tech hardware company that's long been lost in the scrum of Jawbones, Fitbits, and Gears. Now we get to see whether consumers will finally get the concept, and stick with a wearable program once and for all.

 

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