Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

Kenya's online content business expands

Rebecca Wanjiku | Dec. 11, 2013
Businesses are looking for new revenue opportunities online

The Safari Tales App provides folk tales, poems, tongue twisters, songs, proverbs and idioms, among other traditional forms of story telling. The app also allows users to learn Kiswahili.

Safari Tales was funded by individuals, family and friends, and it took two years to develop, a challenge Wangari attributes to funding constraints and the lack of a technology company willing to see the vision and commit the time it takes to develop it.

"When I first mentioned a mobile app to illustrators in the publishing industry, they had no idea what I was talking about, the same happened with the team of story tellers that I worked with to develop the first batch of 15 narratives," Wangari said." "I had to look for other apps that were doing something almost similar to what we wanted to achieve in order to make my point," added Wangari, whose background is in publishing and technology.

Investors in this sector are a somewhat lucky, because the Communications Commission of Kenya has not developed any framework for online content distribution. Currently, the policy addresses broadcast content and has regulations relating and affecting broadcasters. Investors in online video on-demand services are not required to obtain licenses or seek approval for their business.

The migration from analog to digital TV later this month is expected to free up spectrum as part of the so-called "digital dividend." There is no policy on how the digital dividend will be subdivided but it is expected that smaller players will be allocated frequencies for last mile connectivity, especially in rural and economically unattractive areas.


Previous Page  1  2 

Sign up for CIO Asia eNewsletters.