Hogson-Croker warned brands not to forget to get the basics of the technology right.
"Some of us are still struggling as online businesses to get our mobile, relationships and one-to-one customer view right," she said. "You can quickly get caught up in the shimmer of something interesting and fabulous, but if you don't have the basics right as a technology driven business, then you're going to be in trouble."
Source: CMO Australia
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