Photo - (From left) Jimmy Fong, Channel Sales Director, SEA, Kaspersky Lab; Ellis Chung, Marketing Director, APAC, Kaspersky Lab; Jay Chou Kaspersky Lab brand ambassador for Asia Pacific & international megastar; and Len Ngan, Managing Director, Tech Titan Limited.
Russian security solutions firm Kaspersky Lab has previewed its forthcoming products - Kaspersky Internet Security 2014 (KIS 2014) Premium PC Protection and Kaspersky Anti-Virus 2014 (KAV 2014) Essential PC Protection - in Kuala Lumpur with the help of its new brand ambassador, Taiwan's singer-songwriter Jay Chou.
Kaspersky Lab APAC managing director Harry Cheung said the new editions are undergoing final beta testing and have received positive feedback. "[These] latest editions of the products have been enhanced further with better protection, better performance, better usability and the all-new socialization focus. To address the constantly changing threat landscape, the new Kaspersky Lab flagship products are integrated with all new features including ZETA Shield technology, Trusted Application Mode and Anti-blocker functionality."
"We have forged partnerships with a solid number of global companies that share common values to develop a strategic platform in addressing cyber security issues while strengthening our position as a leader in security solutions," said Cheung.
"We have collaborated with 80 global partners including companies such as Scuderia Ferrari, Qualcomm Technologies, Microsoft, IBM, D-Link and Facebook among others. Adding Jay Chou to this rooster of notable brand names has boosted our brand recognition in the Asia Pacific especially among digital natives," he said.
Partner company Tech Titan's managing director Len Ngan said KIS 2014 would power Tech Titan Data Force 1, a USB ciphering and anti-virus dongle.
More intuitive protection
"This is the first time I've endorsed an IT security product," said Jay Chou, who was a beta tester of KIS 2014. "As one of the loyal customers of Kaspersky Lab's products, I'm very glad to become its spokesperson, as digital security is an issue for me and for my fans."
Kaspersky Lab channel sales director, SEA, Jimmy Fong said the 2014 edition of the company's flagship products have been built to "provide more comprehensive and intuitive protection against the explosive growth in volume and complexity of threats that are increasingly targeting online financial transactions, and the theft of personal data."
Fong said the company's find that more than 200,000 new malicious programs appear every day with 1.6 billion network attacks blocked and 2.7 billion web-borne infections prevented per month.
"The online financial transactions via banks, payment systems such as PayPal, and e-stored are becoming more popular with over a billion online purchases worth more than US$1.2 trillion recorded in 2012," he said. "However, the trend of online financial transactions has put more users at risk, as more than 40 percent of identified phishing sites were online payment sites and financial organisations."
"Technologies, such as Anti-blocker functionality, Trusted Application Mode and ZETA Shield as well as Safe Money and Secure Keyboard, keep you safe and protect your financial transactions via online banks, payment systems such as PayPal, and e-stores," said Fong. "In addition, Kaspersky Internet Security 2014 is optimised for maximum performance, so you'll never be slowed down as you use the Internet to its full potential."
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