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J.D. Power: Shoppers prefer iPad, but price matters, too

Mark Hachman | May 8, 2014
While the latest tablet report from J.D. Power puts Apple's iPad on top, the firm notes that consumers are choosing tablets based more on price than ever before.

JD Power compiled its survey from 2,513 tablet owners who have owned their current device for less than one year, the firm said. The poll measured satisfaction with the tablets in five areas, between Sept. 2013 and Feb. 2014: performance (28%); ease of operation (22%); features (22%); styling and design (17%); and cost (11%).


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