The move highlights the pricing war that will inevitably be part of the of the BYOD and EMM equation. Microsoft, for example, is pricing its Enterprise Mobility Suite very aggressively. As the EMM market consolidates with large enterprise vendors buying up stand alone mobile management companies, EMM is also becoming a bundled part of larger service offerings.
Developing new and less expensive pricing options is likely to be a way for companies, particularly standalone companies, to differentiate their products. That's particularly true given that there is now essentially a baseline feature set offered by the major EMM players.
Will JAMF's decision spur change in the market? That remains to be seen, but I do think we will see more companies trying new pricing options in the future.
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