Raymond Goh (pic), Senior Technology Advisor, for virtualisation and cloud solutions company Veeam Software, said: Some of the key technology and business trends that emerged in the industry market in 2015 was the rise of the need to be always on. Consumers and businesses today demand access and connectivity at all times. This challenges organisations to be always on and in the data management space we see that clearly CIOs now recognize that traditional backup isn't enough.
They need availability solutions that can meet the demands of the Always-On enterprise. This means a new kind of infrastructure is required - one that leverages on virtualisation, modern storage and the cloud in order to deliver continuous, consistent and reliable performance. Veeam's technology specifically enables this shift to a new infrastructure and our significant growth, especially in the enterprise sector, strikes a stark contrast with the declining revenue performance of legacy backup providers.
Even with Veeam's customers, we see an emerging demand - customers who are asking for infrastructure that enables their operations to deliver more transactions with zero downtime, which translates, to seamless backup and recovery as well as disaster recovery across a virtualised infrastructure, enabling greater automation so that business continuity is guaranteed. This demand will continue to grow, as the business landscape today is increasingly less tolerant of downtime.
In 2016, we foresee a huge growth within the industry as customers spend more on availability solutions - a continuation from this year. New technologies are quickly replacing traditional ways of doing business and there are more and more challengers to traditional business models from born-in-the-cloud companies.
Comprehensive availability strategies can only be delivered by true availability experts, which is why more and more companies who do not possess this expertise internally are looking to trusted managed service providers to help and beyond.
Looking ahead into the next 12 months, we see a couple of emerging technology trends on the horizon which will impact on how companies buy and deploy storage solutions in the coming year. These are:
a. Disaster Recovery as a Service (DRaaS) will finally be within reach for many small to medium customers. For those not already in the cloud. DRaaS offers and easy way to safeguard their business against possible disruptions.
b. Data security will continue to be a major focus. As new breaches occur the focus will be on better data security
c. OpEx dominates - businesses are looking for ways to get rid of capital expenditures (CapEx). Managed services and cloud offer companies a way to move towards OpEx without sacrificing availability
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