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Is the Samsung Z smartphone just delayed -- or doomed?

Matt Hamblen | July 29, 2014
The launch of the Samsung Z, the first smartphone to run the Tizen OS, has been delayed indefinitely.

Patrick Moorhead, an analyst at Moor Insights & Strategy, called Samsung's efforts with Tizen "a very risky venture [since] it has little traction and really no compelling user reason to switch to it." The Samsung Z delay is designed to give the smartphone its best show at gaining traction in the market, he said.

"Samsung knows they will get one shot at launching it, and if it stumbles at the gate, there is little chance it would ever be a success," Moorhead added. "Therefore, Samsung is waiting for everything to be in alignment."

Jack Gold, an analyst at J. Gold Associates, said the Samsung Z's delay could well spell its doom. "Samsung estimated incorrectly that Russia, as a green field environment, would be more open to a new ecosystem — Tizen — that had many fewer apps," he said. "The window for offering a new ecosystem in Russia is probably now closed and it is likely that the Z smartphone will never emerge. And if it does, it will likely not be very successful."


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