It is likely that the BlackBerry phones will have an enhanced BBM service compared to the iOS and Android versions.
What's the best messaging app for iPhone?
There are a number of options if you want to send messages to your friends from your iPhone. Apple's phone comes with its own Messages app already installed, and this allows you to send messages for free over a data connection or Wi-Fi, however these free messages can only be sent to other iOS users, so a number of other apps have appeared making it possible to send free messages to other platforms. We round up some of the options below.
Messages comes preinstalled on your iPhone and with it, iMessage, a free service that lets your send messages vis Wi-FI or a 3G data service. You can send group iMessages to other iOS users and iMessages can also be received on your iPad and Mac.
Price: 69p (used to be free)
Whatsapp is Apple's number one paid app so there is no doubt that it is popular. It's a cross-platform smartphone messenger that sends messages over Wi-Fi and 3G, much like iMessage. The app used to be free but now it costs 69p. The one issue is that the message won't be sent if you have no data connection - iMessage would use SMS to send the message in that case.
Most people have Facebook installed on their phone so using the Messages service is an easy way to contact your friends. You can get messages, chats and texts and see your message history.
As well as letting you place free video calls Skype has an instant messaging service. However you need Skype Credit or a subscription to the service.
Kik Messenger lets you send notes to other Kik users on multiple platforms. It doesn't have all the features of WhatsApp but it does have some interactive features that make it easy to access YouTube videos and memes.
Snapchat isn't a text messaging service, it allows users to share pictures, and it's incredibly popular. Pictures are sent via Snapchat 'self destruct' shortly after being opened. This means that they will only be visible for a few seconds, the recipient can't even take a screen grab of said image.
As for BBM. We know that the BlackBerry BBM messaging service was used in the UK summer riots of 2011, with rioters using the secure communications network to share information about where looters were, safe routes home, and avoiding the police. So it has already proven popular with one market at least.
Sign up for CIO Asia eNewsletters.