Photo - Noel Kelly, CEO, Anam Technologies Ltd.
Dublin-headquartered firewall and A2P (application to person messaging) monetisation service provider Anam Technologies is forming a regional hub in Malaysia to support its Southeast Asian expansion following a multimillion dollar investment from Malaysian businessman Tan Sri Mohd Razali Abdul Rahman.
Chairman Darragh Kelly said Anam has recently established a representative office in Kuala Lumpur to further build out Sales & Managed Services presence in the region as well as enhanced support to existing customers in Asia.
"The potential for Anam in Asia is tremendous and the new regional office in Kuala Lumpur demonstrates our commitment to servicing secured contracts and facilitating future growth," said Kelly.
"SPAM and unbilled A2P revenue is a huge problem, but equally, a huge opportunity for Mobile Network Operators in Asia," he said. "From experience, Anam estimates that Asia's Mobile Network Operators [MNOs] are missing out on income of up to US$1 per subscriber per year in unbilled revenue. Consider an Operator who counts its customers in the tens of millions and the revenue quickly adds up."
The global A2P SMS market is forecast to grow beyond US$70 billion by 2020 and the Asia Pacific A2P SMS market is the largest with a current market share of 42.2 percent; it is expected that APAC will continue on this growth trajectory and widen its lead over the other regions. It is estimated that up to 66 percent of A2P traffic goes unbilled by MNO's, reaching subscribers over what are known as Grey routes.
Anam works with mobile operators to leverage this A2P SMS revenue growth opportunity. The company provides a blend of A2P technical & business services with optimised firewall technology.
Photo - Tan Sri Mohd Razali Abdul Rahman
Tan Sri Razali is the executive chairman of the Peremba Group and is joined on the board of Anam Asia by Brendan Lyons, who has 25 years of experience of the Middle East and Asia, having served as Ireland's Ambassador in Riyadh, Kuala Lumpur, Singapore and Hanoi.
Tan Sri Razali's investment in Anam is his second involvement in an Irish company. In 1994 he acquired the engineering and construction firm, MF Kent Ltd. Re-branded KENTZ, the company expanded to become a global operation with 15,500 employees operating in 36 countries and was acquired for Can$2.1 billion in 2014.
Anam is headquartered in Dublin Ireland, the main Asia office is in Kuala Lumpur and the company has further worldwide presence in London, Hong Kong and Hanoi.
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