The iPhone 5. Photo: Bloomberg
It may seem like everyone already has all the mobile devices they need, but global shipments for notebooks, tablets and smartphones reached 308.7 million in the first quarter of 2013, up more than 37 per cent in the same quarter from the year before.
According to new data from Canalys, Android continues to dominate the mobile market, making up nearly 60 per cent of those shipments. Apple accounted for about 19 per cent of the share and Microsoft brought in 18 per cent.
Tablets are the fastest growing among the three markets, climbing 106 per cent year-over-year to 41.9 million units. Apple continues to take the lead with a 46 per cent tablet share, but it only experienced modest annual growth (6.7 per cent) for its smartphones. In fact, it reached the lowest level since the 2007 launch of the original iPhone.
With smartphone shipments topping 216 million in the quarter - and maintaining strong growth - Android devices accounted for 76.6 per cent. Samsung was the top manufacturer, growing its volume by 64 per cent year-on-year.
"Despite its slowing growth, Apple still shipped over 37 million iPhones," said Pete Cunningham, Canalys Principal Analyst. "But HTC and Samsung have raised the bar with their latest handsets and Apple needs to respond with its next iPhone"
"The iPhone user interface is now six years old and badly in need of a refresh," Cunningham added. "Hardware-wise, the biggest dilemma that Apple faces is what it does with the size of the display on the next iPhone. It cannot afford to ignore the trend for larger displays in premium smart phones. We expect an increase on the iPhone 5's 4' display but are not anticipating a 'Phablet'-style iPhone."
After Samsung and Apple, manufacturers Huawei, LG and ZTE rounded out the top five - but they all make up less than 5 per cent of the market share.
Shipments of notebook PCs totaled 50.5 million in the first quarter, down 13.1 per cent compared to the same period in 2012.
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