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iPhone 6 rumor rollup for the week ending Nov. 9

John Cox | Nov. 12, 2012
The U.S. presidential election hangover seems to have had a dampening effect on iOSphere rumors for iPhone 6.

The U.S. presidential election hangover seems to have had a dampening effect on iOSphere rumors for iPhone 6.

Will Ferrari finally bring some Italian glamour to the Germanic frigidity of iPhone designs? Can a 13-year-old youtuber shed light on Apple's path forward? Can Apple really create an iPhone theft detector?

You read it here second.


"I'm just wondering how a little Italian pizazz would fit with Apple's otherwise Braun-influenced designs."     -- Dwayne Madden at, wondering about the design ramifications for iPhone 6 because an Apple executive now sits on the board of directors for Italian automaker Ferrari


iPhone 6 design will be created by Ferrari

This is what makes Apple rumorology such a great sport: An obscure event is analyzed obsessively for the teensiest clues to the Mind of Apple. It's not the reasoning, which is nonexistent, nor the conclusions, which are usually nonsensical. It's the process.

Italian car maker Ferrari announced this week that Apple's Eddy Cue has joined the Ferrari board of directors.

Cue is Apple's vice president of Internet software and services, a 24-year veteran of the company, and a Ferrari owner himself for nearly one-fifth of his tenure there. In a statement, he affirmed that he is "pleased and proud to become a member of the board. I continue to be awed by the world-class design and engineering that only Ferrari can do."

So are we all. Here's the current-model Ferrari awesomeness in all its testosteronic glory. 

Every day, executives from one company are picked to sit on another company's board. No one knows. No one cares. But this is an Apple executive. Wired's Damon Lavrinc can't say enough about the "ramifications" of Cue's ascension.

"Apple has long been rumored to be interested in the automotive sector, and has in recent months announced partnerships with nine automakers to bring a new breed of advanced voice control, dubbed Siri Eyes Free, to vehicles in the next year," Lavrinc notes. "As for Ferrari, well, its cars are technological marvels under the hood, but their infotainment systems suck. Apple could help change that in a big way."

Un-sucking infotainment systems for those who can afford $229,825 for 2012 Ferrari 458 Italia. Talk about aspiration.

Ferrari CEO Luca di Montezemolo, who met with Apple CEO Tim Cook in April 2012, is delighted to have Eddy around. "I am delighted that Eddy Cue, one of the main driving forces behind Apple's range of revolutionary products, has now joined our board. His huge experience in the dynamic, innovative world of the Internet will be of great assistance to us."

In addition to iBooks, App Store and iCloud, Cue has recently taken over iOS Maps and Siri, after the recent management shakeup in Cupertino. "[H]aving Cue aboard could influence how Ferrari looks at the human machine interface and what steps it can take to bring its connectivity platform up to par with its exceptional drivetrains and chassis," Lavrinc enthuses.


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