iPhone 6, 5S due soon, because Apple will offer a trade-in on iPhone 4, 4S
Bloomberg started this with a news story that Apple will start a trade-in program in June, offering money for used iPhone 4 and 4S models in good condition. The idea is "getting users to upgrade to the iPhone 5 and turn in older models, people with knowledge of the plans said," according to Bloomberg's Peter Burrows.
The trade-in offers aren't new. Apple has had a product recycling program for a while: "Turn that iPhone, iPad, or computer — Mac or PC — you're not using anymore into something brand new. Send it to us and we'll determine if it qualifies for reuse. If it does, that means your device has monetary value that we'll apply to an Apple Store Gift Card, which you can use for purchases at any Apple Retail Store or the Apple Online Store."
The new program will be different in a couple of ways: available only in Apple retail stores, via a partnership with Brightstar, and "letting consumers receive payments instantly and avoid the hassle of shipping their older gadgets," according to Bloomberg's sources.
But, of course, Burrows is simply wrong about why Apple is offering this new trade-in program. He suggests Apple wants to encourage customers to upgrade to iPhone 5, and to resell used iPhone 4 and 4S units to meet the strong demand for these lower-priced iPhones in emerging markets outside the U.S.
The iOSphere quickly re-interpreted the Bloomberg story.
"Apple is all set to take in old iPhone models and give consumers $US200 credit for their next device purchase, triggering rumours that the tech giant is on a high gear for the anticipated iPhone 6 and iPhone 5S release date," Erik Pineda breathlessly informed readers of his International Business Times post.
The trade-in program, like every single iPhone discount offered by Walmart and other retailers in the last two months, means the Next iPhone is drawing nigh. What other reason could there be?
iPhone 5S and also iPhone 6 will be released in September
Another crystal baller, aka stock analyst, fared less well with the iOSphere, though that may be the result of how his Note to Investors was paraphrased.
In a more-than-usually-confusing post at International Business Times, Kristin Dian Mariano, writes "An analyst claimed that the iPhone 6 and iPhone 5S will be released in September as the company started placing orders for the devices' components and production will commence in August."
The analyst is Chris Whitmore of Deutsche Bank Equity Research. According to Mariano, Whitmore "said in his investors note released yesterday that Apple has placed long term requests; expects production in August for late September launch."
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