"Personally, I don't give a hoot about a gold iPhone," Ulanoff hoots. "Mashable will continue to report on gold iPhone rumors, since our readers seem to care." The bane of online editors-in-chief everywhere: being forced to cover those things that irrational, color-crazed, fashion-obsessed, superficial, fickle, and let's face it stupid readers demand to know about.
"I will not be making a big deal of it otherwise," he vows. "Except for writing this post. Which is really about how I don't care about the gold iPhone. Is that clear?"
[Ulanoff simply doesn't appreciate the mystical hold of color. As is clear in the 2010 satire, "iMoby: the hunt for the great white iPhone," by Herman Cox.]
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