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iPhone 6 rumor rollup for the week ending Aug. 22

John Cox | Aug. 25, 2014
iPhone 6 rumors swarmed as iOSpherians count down the days and hours until the expected, but not confirmed, Sept. 9 announcement. Panic ensues.

iPhone 6 rumors swarmed as iOSpherians count down the days and hours until the expected, but not confirmed, Sept. 9 announcement. Panic ensues.

Late this week, the iOSphere went slightly gaga when an "exclusive" Reuters story claimed that Apple had only recently discovered a problem with its display technology and had to redesign part of the assembly. Causing, you know, delays.

Some folks are busy predicting iPhone 6 sales; and other folks are busy posting about them. Lots of variability, which is to say "everyone is just guessing."

Also this week, the sapphire screen, which may or may not even appear in 2014, is now reported to cost $100; more non-evidence that iPhone 6 will include NFC; and the amount of iPhone RAM is still being hotly, if fruitlessly debated. And Apple may be on the verge of eliminating one of Life's Maddening Little Annoyances: figuring out which end of that USB cable is up.

You read it here second.

iPhone 6 may be delayed due to "screen snag"

Trumpeting an "exclusive" via "supply chain sources," Reuters reports that "Suppliers to Apple Inc. are scrambling to get enough screens ready for the new iPhone 6 smartphone as the need to redesign a key component disrupted panel production ahead of next month's expected launch...."

Reporter Reiji Murai says two supply chain sources said that "display panel production suffered a setback after the backlight that helps illuminate the screen had to be revised." Apple allegedly eliminated one of backlight films, aiming to create the thinnest assembly possible. When the new design went into production for the 4.7-inch screen it was discovered that "the new configuration was not bright enough and the backlight was sent back to the drawing board."

"Output is now back on track and suppliers are working flat-out to make up for lost time, the supply chain sources added," according to Murai.

This sounds bogus. The idea of removing one film is plausible; and it indeed could have led to brightness problems. But the contention that this was only discovered sometime in June, barely three months ahead of a September announcement is not very plausible.

Eliminating a film, and determining its impact on screen brightness, seems like the kind of thing that could be easily tested in a lab, with various prototypes, at various stages; in other words, long before finished panel assemblies start rolling off the production line. It's just hard to imagine engineers from Apple, and from multiple, experienced screen partners in the supply chain, overlooking something this basic for two years.

In July, there were more rumors that Apple was running into problems with the in-cell display technology for the rumored 5.5-inch iPhone 6, causing...yes!...delays. These rumors were widely "reported" by sites like Patently Apple.


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