While die-hard featurephone owners state they are not planning to buy a smartphone in the next 12 months, they might not have a choice as vendors continue to transition their portfolio away from featurephones to smartphones.
Forty-seven percent of featurephone owners are looking to change their current device in the next 6 months in the US and 35 per cent across Europe top 5 are not planning to upgrade to a smartphone.
Kantar Worldpanel ComTech chief of research, Carolina Milanesi, said, While remaining the dominant global OS, Android's market share dropped in most European markets and in the US where the decline was the first since September 2013.
"A decline in Android market share does not necessarily translate into bad news for all the ecosystem's players," she said.
"The choice of brands and devices within the ecosystem empowers consumers to drive different fortunes for the players in it.
"In the three months ending November, Samsung particularly felt the pressure and saw its market share decline across Europe and in the US.
"By contrast Motorola's share grew thanks to the refresh of the Moto X and Moto G offering good value for the money."
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