Another parry in the camera wars
When a new smartphone debuts, its camera usually gets a lot of attention, and there's sort of an arms race when it comes to camera capabilities. Nokia's smartphone unit, now owned by Microsoft, has even made the camera the key differentiator of its devices.
iPhone 5s Camera app's lighting effects
Apple likes to say the iPhone is the source of more photos than any other mobile device or digital camera. Each new device also gets a photographic boost, even if Apple doesn't play the senseless megapixel games as do Nokia and some Android makers — megapixels matter much less than the quality of the image sensor and the lens, as any professional photographer knows.
The iPhone 5s adds a second, amber LED to take more accurate images of skin tones; the device flashes both the white and amber LEDs and captures an image of both, using the pair to create the best composite image of whatever you're shooting, all in milliseconds. The bottom line is that the photos look more natural and closer to the images a professional digital camera would take.
Apple has also enhanced the Camera app to include virtual lighting filters for compatible devices such as the iPhone 5s. You can select the desired lighting adjustments, such as monochromatic or process. There are also options for square photos (new to iOS 7 on all devices), slow-motion video (new to the iPhone 5s), and autostitched panoramas (introduced in the iPhone 5), plus HDR and auto-flash options. iOS's Camera app doesn't have all the controls and adjustments that, say, the latest Android devices do, though some are available in the companion Photos app or the pro-level iPhoto app that comes free on new iPhones and costs $5 for existing ones.
The bottom line is that the iPhone 5s takes very good pictures and videos, but it's not trying to be a lightroom in a box.
Better today, better tomorrow
Both the iPhone 5c and iPhone 5s are available for the AT&T, Sprint, T-Mobile, and Verizon networks in the United States, with availability planned for smaller regional and pay-as-you-go carriers. The iPhone 5c costs $549 for the 16GB model and $649 for the 32GB model without a contract, and $99 and $199, respectively, with a two-year contract. The iPhone 5s costs $649 for the 16GB model, $749 for the 32GB model, and $849 for the 64GB model without a contract and $199, $299, and $399, respectively, with a two-year contract.
All in all, the iPhone 5s ups the ante today with its Touch ID fingerprint sensor and sets the stage for more powerful apps tomorrow with its 64-bit A7 processor and M7 coprocessor, while also better satisfying the shutterbug in you.
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