Nace is disconcerted. "[I]t is Apple's marketing department that has ginned up its own customers by establishing reasonable naming conventions for its devices — and then wantonly breaking them in disconcerting fashion," he complains. We've always wondered where Apple's wanton naming-convention breakers were lurking.
"With the 'New iPad,'we don't really know what we have here," Nace continues, the angst clearly deepening. "Is this a refresh of the iPad 2, or an overhauled design? According to the preponderance of evidence from the mainstream tech media, the New iPad has not impressed enough to warrant calling it an overhaul. Thus, even though the New iPad is the third-generation iPad, will there be an 'iPad 3' next year?"
Our head is going to explode. Why, oh why is Apple causing us now to wonder if the fourth-generation iPad will actually be called iPad 3?
There are lessons here for the next iPhone. "Many analysts believe that Apple should technically name the 2012 iPhone "iPhone 6," skipping over the long-awaited "iPhone 5″ moniker in order to bring the sixth-generation iPhone's name in line with its iteration," Nace writes, without citing any of these many analysts, and leading to the suspicion that "many analysts" actually means "I."
"And for all we know, [Apple] may call it the "New iPhone," Nace writes, the HTML code almost quivering with indignation.
"One thing is for sure, Apple's new name for New iPad has once again made it impossible to know for sure what brand name they will stamp on their next device, making it increasingly difficult to divine what Cupertino is up to in their R&D department," Nace concludes.
When you put it like that, it's so obvious: If you can't know what they're going to call the darn thing, how can you know what they'll put in it?
The iPhone 5 will be announced at some point
That's the conclusion of an anonymous post at an anonymous blog, headlined "2012 iPhone 5 Release Date - When Exactly?"
"[W]e have managed to gather up a few points that might help you deduce the 2012 iPhone 5 release date on your own," writes the author, causing us to wonder if the few points help readers deduce when the phone will be announced, why doesn't he deduce it and just tell us?
Instead the post does the faux-analysis that's a hallmark of iOSphere sites like Beatweek. The writer claims there are three variables which are all revealed to the One who can plumb the secretive depths of Apple.
"If the iPad 3 is released in the next few months, it would automatically mean that Apple will have to give a buffer period before the release of the iPhone 5," the writer declares. "It would be incredibly silly for Apple to release the next generation iPhone and the next generation iPad, within just a few months of each other."
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