Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

iPhone 5 design, quality demands slows manufacturing

John Cox | Nov. 9, 2012
You're facing a 3-4 week wait if you order an iPhone 5 today, according to Apple's Website. Partly, that's because Apple's manufacturing partner is having trouble keeping up with high demand for the new phone.

Ogg speculates that iPhone designer Jonathan Ive may be to blame, or perhaps the late Steve Jobs. "CEO Tim Cook's background is supply-chain management and manufacturing, and it would be surprising for him to put the iPhone 5 on the company's most aggressive roll-out schedule ever if he didn't think they could meet those goals," she writes.

"But there could be other dynamics at work here: maybe Jony Ive, who leads the industrial design group, gets to have the iPhone design he wants and Cook figures out how to get it made in huge volumes. After all, as Jobs told his biographer, Jobs set it up before he left 'that there's no one at the company who can tell Ive what to do.'"

But it's not clear what Jobs' statement means in practice, since it would in effect put Ive in charge of the company, not Cook.

In his comments this week, Foxconn's Gou didn't go into details. He "declined to say which of the phone's design features has caused production issues and how long it will take for those issues to be solved," according to the Journal. "He also refused to comment if Hon Hai plans to outsource some of the iPhone orders to other makers, or to its Hong Kong-listed subsidiary Foxconn International Holdings Ltd., as some analysts suggested last week."

Apple sold 5 million iPhone 5 units in the first weekend of sales in September, but has not released any sales figures since then, or indicated when the three to four week delay might ease.

 

Previous Page  1  2 

Sign up for CIO Asia eNewsletters.