The mini's starting price of $329 is considerably higher than rival products from Amazon and Google. But for a lot of buyers, that won't matter either, Segan argues. "Apple is selling this as a premium small tablet, and if anyone can pull that off, Apple can," he writes. "Apple thinks it can charge the premium for all of the well-known advantages its ecosystem has - not only the 275,000 apps, but the wide variety of accessories and the in-person support and sales experience at Apple Stores."
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