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iPad mini: Now may not be the time

Dan Moren | Oct. 4, 2012
The furor over the iPhone 5's launch has started to die down, but the rumor mill can only be sated temporarily. Whispers have been swelling that Apple plans to introduce a smaller iPad--an iPad mini, they say--with a 7.85-inch screen. And now that speculation has a date attached to it: October 10 is rumored to be the day when Apple will issue invitations for a mid-month press event where it will announce its new tablet.

The furor over the iPhone 5's launch has started to die down, but the rumor mill can only be sated temporarily. Whispers have been swelling that Apple plans to introduce a smaller iPad--an iPad mini, they say--with a 7.85-inch screen. And now that speculation has a date attached to it: October 10 is rumored to be the day when Apple will issue invitations for a mid-month press event where it will announce its new tablet.

That date is all too soon. But while I think it's likely that Apple will produce a smaller iPad at some point, I don't think that point is here yet.

All in the timing

Sure, launching an iPad mini right now would position the device for a blockbuster holiday release. But it strikes me as an odd time to launch one for two reasons: First, because the iPhone 5 launched a couple of weeks ago; and second, because the current iPad itself is probably due for a refresh just a few months down the road.

Apple introduced the second- and third-generation versions of the iPad in March of 2011 and 2012; the first generation was announced in January of 2010 but didn't ship until that April. As with the iPhone, Apple seems to be following a roughly once-a-year revision schedule for its tablet. Given that history, it seems logical to conclude that a fourth-generation iPad will probably make an appearance in the spring of 2013.

So why release an iPad mini now? Wouldn't it make more sense to announce it alongside a revamped iPad? Otherwise, it would seem as though Apple is committing itself to releasing new models of the iPad in the spring and of the iPad mini in the fall. It seems an odd division, like the company updating the 13-inch MacBook Air without bringing improvements to the 11-inch Air.

It depends, I suppose, on how much the two are treated as separate products, rather than just bigger and smaller versions of the same device. After all, until this year, Apple always revamped the iPhone and iPod touch separately, despite their similarities. But the iPad mini, by all indications, would likely just be a lower-powered version of the iPad itself, more on par with the second-generation model that Apple still sells, rather than the new Retina-display-bearing model we got this year. And that leads me to my second point.

What's new with you?

If such a device is essentially a shrunken iPad, would it offer enough that's new to support a full event? Not to give too much credence to those critics who derided the original iPad as little more than a big iPod touch, but is there something compelling and novel enough about the much-ballyhooed 7.85-inch design itself that warrants the full dog-and-pony show?

 

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