Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

iPad launch in Beijing proceeds quietly and orderly with new reservation system

Michael Kan | July 20, 2012
Apple's new iPad went on sale in China on Friday morning with a sparse, but orderly, line of people at one of its stores in Beijing, as the company used a new reservation system to sell the next version of its iconic tablet, to avoid the skirmishes that hit some earlier product launches.

Ye, however, said he was willing to wait, wanting to buy the new iPad from an official Apple store, in order to receive a product warranty. "I have an iPad 2, so I'm not in a rush," he said. Ye, a gaming software developer, added that he wanted to buy the new iPad, because his mother often uses his iPad 2 to watch movies.

While the small crowd outside Apple's Sanlitun store was orderly in the morning, customers reported problems accessing the company's site to reserve an iPad on Thursday.

"At 9 a.m., the server crashed. Later I called, and they told me to come back to the site," said entrepreneur Ray Luan, aged 35. "After an hour I could then register."

Luan, an owner of the first iPad, along with an iPhone and MacBook Air, said Apple's products have been very useful. He wanted to buy the new iPad for its more powerful camera. "I want to make sure I can get a real iPad," he said, noting that China's gray market vendors will sometimes sell fakes.

The late launch for the new iPad in China is likely tied to a legal battle Apple recently ended with a Chinese firm over the iPad trademark in the country. Earlier this month, a Chinese court announced Apple has paid US$60 million to buy ownership of the trademark.

 

Previous Page  1  2 

Sign up for CIO Asia eNewsletters.