At least the last sentence makes sense, which is what the iOSphere seized on. In this case 2+2 adds up to 3 or perhaps less. Macotakara didn't actually say that the cheap edition iPhone or iPhone 5S or anything else would actually be announced or released in September. The post was really about manufacturing targets and time frames.If we didn't know better, we could almost credit Apple CEO Tim Cook as Macotakara's source for this rumor. Cook announced several weeks ago that Apple was "hard at work on some amazing new hardware, software, and services that we can't wait to introduce this fall and throughout 2014." [For complete details, see "Apple's Cook resets 3 popular, and wrong, Apple rumors"] Ever since, almost every week, a new rumor appears about a September or October or "in time for Christmas" release date for the Next iPad or the Next iPhone. Each one "adding weight," in iOSphere parlance, to the idea that Tim Cook might be right.
Last's weeks' September Surprise Rumor for iPad 5 came from a post by Digitimes, which The Rollup covered.
If this sounds familiar, that's because almost exactly the same rumors, in exactly the same order, occurred 21 months ago. Here's how 9to5Mac's Jordan Kahn introduced his rumor account of Aug. 12, 2011: "Digitimes previously reported that manufacturers have already begun preparing for production of the iPhone 5 [which turned out to be iPhone 4S] and iPad 3, which would be unveiled in September and reach customers as early as October. Now, adding more weight to these claims, Macotakara is reporting that an iPhone 4S variant along with a new iPad will arrive in the same timeframe."
As noted, Apple announced and released what turned out to be iPhone 4S in October 2011; the third-generation iPad was announced and released five months later, March 2012. The similar rumors now, as then, depended on anonymous "sources that can be trusted" (Macotakara) and "sources with Taiwan's supply chain" (Digitimes).
Now, as then, Makotakara's "added weight" turns out to be as weighty as a down feather.
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