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iPad 5 rumor rollup for the week ending May 29

John Cox | May 31, 2013
12.9-inch iPad hilarity, September mourn, the yet-cheaper iPad.

Here's the original Korean language version of the ETNews post. There is an English version of the ETNews website, but based on a couple of search attempts there, it doesn't seem to have the iPad maxi posting. The list of current stories show a mix of original reporting (often with anonymous "trade" or "industry" sources and at least sometimes liberally mixed with opinion), official vendor announcements, and news aggregation' that references or makes use of stories from other media sites. In short, it's a lot like, well, 9to5Mac.

According to the "about" page, ETNews.com is the online digital portal for Korea's The Electronic Times, a daily IT newspaper founded in 1982--31 years ago, or before most of 9to5Mac's regular readers were  born -- to focus on "information technology news and analysis." According to information at Hudson Media, the print publication has a circulation of 60,000; the ETNews.com website has 540,000 unique visitors daily and 44 million monthly page views.

Amazon's Alexa Internet service has the following information about ETNews: three-month global traffic rank of 16,032 (lower is better), and a traffic rank of 359 in South Korea, where about 93% of its audience is. It's been online for 14 years. It has a "reputation rank" of 1,130. This number is essentially the number of links to ETNews.com from Alexa's sample of users (higher is better: the New York Times, by contrast has a current reputation rank of 415,200). The audience "tends to be users who have incomes over $30,000; they are also disproportionately highly educated men between the ages of 35 and 55 who browse from work."

Just for kicks, we input into Alexa 9to5Mac's URL and found this: global traffic rank of 10,754, U.S. traffic rank of 5,164, and a reputation rank of 11,079. "Based on internet averages, 9to5mac.com is visited more frequently by males who are in the age range 18-24, have no children and browse this site from work." Ouch.

Clearly none of this proves that the ETNews post about iPad maxi is accurate. For what it's worth, ETNews or its parent, The Electronic Times, is cited occasionally in business stories by Bloomberg and Reuters about the Korean technology sector. Lovejoy may be right that the iPad maxi is hilarious even though it's not impossible and might have merit. But he should be able to either cite reasons for his opinion other than his prejudice about a foreign website, or show that ETNews.com has a pattern of creating rumors out of thin air.

Cheaper iPad mini due this fall in addition to iPad mini 2
CNET's Brooke Crothers seems to have been among the first to pick up on a Note To Investors (NTI) by Glen Yeung, a stock analyst with Citi Research, wherein Yeung predicts that Apple is readying a new iPad mini priced at less than $250. The current model starts at $329 full list price.

 

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