In other words, one more unsubstantiated post "confirm or give support to" numerous other unsubstantiated posts. Calling them "reports" blurs any meaningful distinction between actual reporting and simply rumoring.
Gurman links back to the first such "report," published by MacRumors itself, in January. "We first reported that the next full-sized iPad would be thinner, lighter and similar in design to the iPad mini," Gurman reminds readers. In the January post, Gurman revealed "Today, we received an unverified image from a purported China-based iPad accessories maker....While we cannot confirm that the above image is legitimate, it does provide a solid representation of what Apple's next iPad will likely look like. We were told this is a prototype back piece for the fifth-generation iPad with a 9.7-inch display."
It's not clear how an unverified image, whose legitimacy can't be confirmed, of a prototype can be still be considered a solid representation of what the next iPad will look like.
Over at BGR, Zach Epstein just seems confused by the implications of the Bloomberg post.
Here's how he summarizes it: "After much back and forth in the rumor mill, a new report supports recent claims that Apple will indeed launch its second-generation iPad mini with a Retina display later this year. The news comes from Bloomberg, which says Apple plans to debut the Retina iPad mini and a redesigned full-size iPad ahead of the holidays this year."
In less than two sentences, Epstein interchangeably uses: back and forth (as a noun), rumor mill, report, claims, news, and says.
To repeat, Bloomberg actually "says" nothing of the kind. It only paraphrases what two unidentified and anonymous "people" told the reporters: that the Next iPads will be announced after Sept. 10 but before Dec. 31.
And that means....
iPad 5, iPad mini 2 will be announced in October ... or November
The real value of a Mainstream Media Rumor such as the Bloomberg story is that it lets the passive-aggressive iOSphere mine it for new rumors, because the iOSphere often doesn't read the MMR closely.
The case for October....
"Apple to release Retina iPad mini and iPad 5 in October" is the headline at Haverzine, a small website founded in April 2012 to focus on the "latest top stories in tech."
According to Haverzine "two trustworthy sources are confirming' that Apple will be updating their iPad lineup this October. A recent Bloomberg article is claiming that Apple will be releasing the new iPad lineup some time within the last three months of the year, likely between October and December." Skipping over the fact that trustworthy Bloomberg relies on on "two people" as sources, the story itself nowhere mentions October, November or December. It simply cites its sources as saying that iPads will be announced "later" than the Sept. 10 iPhone announcement.
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