Lamm focused on an Apple patent that outlines a spiral interface for navigating apps and imagined that "if the Ikepod Geneve Horizon series had a touchscreen, it would look almost like the first iPhone, in circular form."
As a result, Lamm developed this imagining of an "iWatch" concept: a classy, stylish watch that combines the functionality of iOS apps in a spiral design that could be navigated in a manner similar to the touch wheel on the original iPod.
A mobile revolution
What if Apple created such a device, running standalone iOS apps, and pairing wirelessly with an iPhone to display alerts, incoming calls, maps, and other information on your wrist? It would redefine how we interact with mobile devices, and reinvent the watch just as Apple reinvented the smartphone.
It wasn't that long ago that business professionals were satisfied with their simple mobile phones--and then along came the iPhone and iPad. There's no clamoring demand for a wrist-based extension of the smartphone, but it's the type of device Apple could introduce to fill a need people don't even realize they have.
An iWatch like the one Lamm envisioned would be awesome for mobile productivity. With a microphone and speaker (or at least a headphone jack) it can act as a wireless conduit for Siri inquiries, or provide wrist-based, turn-by-turn navigation. It can also notify you of reminders, calendar events, and other alerts forcing you to dig the iPhone out of your pocket or purse. And if Apple can build the wireless technology into the iWatch itself, perhaps the iPhone would become obsolete.
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