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iOS 8 split-screen hints at iPad's enterprise ambition

Gregg Keizer | May 16, 2014
Chatter about multi-app display might be Apple figuring out how to boost tablet sales to businesses.

That doesn't mean Apple wouldn't add split-screen to iOS, nor that it would never build a bigger iPad. There's plenty of time for Apple to change its mind, as it has notably in the past on big decisions like the iPad Mini or selling e-books. Notably, Cook hasn't mocked hybrids since 2012.

"Businesses move much, much more slowly than the world actually thinks," said O'Donnell, implying that Apple doesn't have to shove its way into the enterprise overnight. "Businesses are notoriously conservative."

"Apple may want to keep the MacBook and iMac as their PCs," said Milanesi, "but they have to be wondering about the next step for the iPad, too, because as time goes by, the line between the two is going to get very, very blurred."


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