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Interview: AMD Asia Pacific and Japan managing director and corporate vice president, David Kwon

Patrick Budmar | March 1, 2013
After being president of AMD Korea, David Kwon, was promoted recently to managing director and corporate vice president of the Asia Pacific and Japan (APJ) region.

Competitors such as nVidia and Intel have been quite vocal in their marketing about their microchips being use for PC gaming, but it seems like AMD/ATI has been a bit more low key in promotions. Is this intentional?

DK: AMD's "Never Settle" gaming promotion at the end of 2012 raised huge attention and responses from worldwide gamers. The strategy behind "Never Settle" and AMDs "Gaming Evolved" program is to partner with industry leading game developers, as well as help them cultivate unique and more immersive technologies specifically for customers with AMD Radeon graphics. AMD is then offering these games as a bonus to customers who upgrade to the latest AMD GPU. This year, we launched the "Never Settle: Reloaded" program with the best PC game titles such as Crisis 3, BioShock: Infinite and Tomb Raider. We believe that the "Never Settle: Reloaded" bundle clearly stands apart from anything else in the market, so expect AMD to continue to ramp the offers and associated marketing activities relating to our gaming partnerships throughout 2013.

There has been talk of the next generation PlayStation and Xbox using AMD CPUs and Radeon GPUs. Is AMD excited about the prospect of providing chips to two of the leading video game systems?

DK: Obviously we are very pleased to be a partner with Sony for the PlayStation 4. It is a great win for AMD, in addition to the fact that the Nintendo Wii U is also using AMD Radeon graphics. However, I'm not in the position to comment on the rumours surrounding the Xbox.


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