Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

Interview: AMD Asia Pacific and Japan managing director and corporate vice president, David Kwon

Patrick Budmar | March 1, 2013
After being president of AMD Korea, David Kwon, was promoted recently to managing director and corporate vice president of the Asia Pacific and Japan (APJ) region.

DK: At CES in January, we introduced a series of upcoming products including the industry first X86 SoC [System on Chip], Kabini and the next generation of APU, codename Richland. Richland will offer even greater performance in both CPU and graphics, along with improvements in power consumption and satisfy most of the mainstream PC users' needs. For graphics, we plan to forge greater inroads into the gaming industry this year, as well as offer huge benefits and values with the best graphics hardware from AMD.

AMD is quite focused on the consumer PC space, but how important is the PC gaming market to the company?

DK: Gaming has always been, and will remain, the core of the AMD graphics strategy and success. That's why AMD runs the "Gaming Evolved" program to enhance collaboration with top-tier PC game developers and companies. It is also the reason why we rolled out the big promotions like "Never Settle" in 2012 and "Never Settle: Reloaded" for 2013. It is in order to provide the ultimate gaming experience to the PC gamers who are the most valuable customers for us. Combined with leading edge hardware, this gives us the best solution for gamers now and looking forward.

It has been over six years since AMD acquired video card manufacturer ATI. How has the acquisition from 2006 worked out for AMD?

DK: Thanks to the acquisition of ATI, AMD has been able to develop and provide quality APUs [Accelerated Processing Unit] such as Trinity. The APUs have been well accepted by worldwide customers and OEM manufacturers alike thanks to powerful discrete-like graphics performance, giving AMD leadership in graphics technologies for PCs. It also became the basis of AMD's HAS [Heterogeneous System Architecture] initiatives, which enables the next generation in computing through the GPU.

With the acquisition, AMD found itself to be the supplier of the ATI Xenos graphics processor for the Xbox 360. Considering this is the first time AMD has been involved in the console business, how has the experience via ATI been so far?

DK: AMD has been closely working with console developers to evolve and improve the console experience for both gamers and game developers. It remains a major focus for us as we move towards the next generation of consoles. Console graphics is an important part of the AMD graphic strategy and business this year.

The rise in popularity of consoles has made some people concerned about the diminished role of PC gaming compared to what it was in the past. From AMD's perspective, how would you judge the health of the PC gaming market at this moment?

DK: AMD has been closely working with many console game developers who want to evolve and improve the console experience for gamers. As the PC game offers more realistic and immersive gaming experience to gamers with more advanced graphic technologies, we believe that the PC gaming market is still very healthy and will remain essential to our business.

 

Previous Page  1  2  3  Next Page 

Sign up for CIO Asia eNewsletters.