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Interview: AMD Asia Pacific and Japan managing director and corporate vice president, David Kwon

Patrick Budmar | March 1, 2013
After being president of AMD Korea, David Kwon, was promoted recently to managing director and corporate vice president of the Asia Pacific and Japan (APJ) region.

After being president of AMD Korea, David Kwon, was promoted recently to managing director and corporate vice president of the Asia Pacific and Japan (APJ) region. Kwon will now be in charge of AMD's operations and sales across the APJ region, spanning Korea, Japan, India, Australia, New Zealand, Philippines, Indonesia, Malaysia, Singapore, Thailand, and Vietnam. Kwon spent the past two years managing the AMD's global business with Samsung and Toshiba, and joined the semiconductor manufacturer after spending more than 10 years at Dell. Kwon comes into the top APJ role at an interesting time in semiconductor industry, with companies such as Sony and Microsoft getting ready to launch their new generation of video game consoles.

Following Kwon's appointment, PC World caught up with the AMD executive to find out what the vendor's plans are for the region.

What do you foresee being your key focus for the region in the new role?

AMD Asia Pacific and Japan managing director and corporate vice president, David Kwon (DK): I'll focus on strengthening AMD's component channel, build on the ongoing success of our consumer notebook and desktop business, along with establishing a firm foothold for commercial business growth and reinforcing AMD's business with key customers across the APJ mega region. I'll also be looking into emerging markets such as India and ASEAN with the aim of capitalising on the potential of these markets.

How does this approach compare to what your predecessor did?

DK: I created and have implemented a business strategy which I call my "Diamond Strategy" to emphasize on collaboration, alignment and communications between customer's headquarters and regional sales teams, AMD GAM [global account management], and regional sales and marketing teams. Based on this strategy, we provide added value to our customers by helping them to sell their products in the market with our regional resources. AMD's strategy in the past was to simply focus on selling our products to end customers. The "Diamond Strategy" was the key success factor in the rapid growth of business with Samsung and Toshiba, and I'll adjust and adopt it to the APJ business to help our customers succeed with our products, and allow us to succeed in the market together.

Where does the Australian market fit into AMD's overall strategy for APJ?

DK: The Australia market continues to be a key focus for APJ, and a market where we see opportunities to grow share. Australians tend to be earlier adopters of the latest technology, so we are excited to be bringing to market innovative new products and form factors which will address key industry trends.

What are the key opportunities for AMD's component channel business in the next 6 to 12 months?

 

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