Along with Bay Trail, Intel is launching this quarter its fourth-generation Core processor, codenamed "Haswell", which the company said can bring laptop battery life to nine or ten hours. Together, Bay Trail and Haswell could help Intel better compete against rival ARM, which has dominated the mobile devices market with its own power-efficient processors, Ma said.
"It's encouraging to see what Intel is doing with Bay Trail," he added. But the next generation of Intel-powered PCs could still be hard sell for consumers. "Unfortunately, something outside of their control is Windows 8," he said, which features far fewer mobile apps than Google's Android and Apple's iOS operating systems. Consumers may instead choose the alternatives, he added.
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