Photo - (from left) Prakash Mallya, Country Manager Sales and Marketing, Intel Malaysia and Datuk Badlisham Ghazali, CEO, Multimedia Development Corporation at the announcement of Intel Malaysia's appointment for Digital Malaysia's 'Grow the Embedded Systems Industry' Project (Embedded Project).
Semiconductor firm Intel is to help drive Malaysia's embedded systems industry, which is one of eight key projects under the national Digital Malaysia initiative, said government ICT agency Multimedia Development Corporation.
The 'Grow the Embedded Systems Industry' project [Embedded Project] will help Malaysia tap the global growth opportunity of this sector, estimated to grow to US$75 billion by 2020, according to a January 2009 IDC study, said Intel Malaysia country manager, sales and marketing, Prakash Mallya.
"The strategic partnership aims to build on Malaysia's existing strengths in the electrical and electronics (E&E) industry to develop a conducive ecosystem for the embedded systems industry in Malaysia," said Mallya.
"We are delighted to have been selected as a technical advisor to Digital Malaysia and committed towards supporting the local embedded systems industry," he said. "Malaysia is well placed to nurture local enterprises to become national and regional embedded systems suppliers as we already have the requisite skill set in embedded systems and local enterprises with the capacity to capitalise on existing opportunities in this market."
"There is a huge opportunity that remains untapped in the embedded systems industry, which presents a new source of growth for the country by leveraging on Malaysia's established E&E ecosystem and skilled local enterprises," said Multimedia Development Corporation (MDeC) chief executive officer, Datuk Badlisham Ghazali. "We are excited to have Intel on board as our technical advisor to drive this industry alongside other industry partners to position Malaysia at the forefront of the global embedded systems industry."
Badlisham said the Digital Malaysia Embedded Project would take steps to capture a larger portion of the global embedded systems market by developing local capabilities. "These will include efforts to identify embedded systems pilot projects for funding and training, partnering in the development of reference designs, capacity building for research and development (R&D) in embedded systems and the development of a more complete end to end industry ecosystem that can better support the promotion of locally driven innovations on embedded systems."
Embedded systems are intelligent solutions with tightly coupled hardware and software integration designed to perform a dedicated function. These systems are currently represented in over 80 segments including wireless infrastructure, enterprise storage, in-vehicle infotainment and factory automation. Intel predicts that more than 15 billion devices will be connected to the Internet by 2015 and that one third of these connected devices will be embedded systems.
Intel in Penang
"The Intel Architecture Group [IAG] in Intel Penang has been leading the pack in embedded systems innovations and we are very excited at the prospect of working with local developers and sharing our knowledge and expertise in this area," said IAG director, Christopher Kelly.
Intel Malaysia's Mallya added that Malaysia is well positioned to act in five targeted embedded systems market segments: point of sale systems, digital signage, digital surveillance, home energy management and connected set top boxes.
"So far, several Malaysian enterprises have made noteworthy progress in these market segments." he said. "We have seen the successful adoption of locally developed innovations both domestically and abroad. These products include handheld passport readers, digital security surveillance and point-of-sale digital signage. We are definitely keen on embarking on this journey with MDeC in carving out this valuable niche in the embedded systems market by leveraging on the local talent available."
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