The announcement of the population system has generated a lot of buzz around the game: Some positive, but also plenty negative, as prospective players gripe about paying for something that isn't certain to last. Van Hasselt admits that the The Flock won't be for everyone, given that distinctive approach. However, he seems sure that possibly scaring away some players is a worthwhile sacrifice, as it makes for a better game for everyone else willing to take the plunge.
"We want to create an authentic experience that will be something worth remembering. We're not here to make a cash-grab," he says. "We're taking a big risk here. I believe we might even hurt our sales more by stating this than [we would have] without including the population plan, but we genuinely believe the player experience will be much better for it."
"We want to be honest, transparent, and explicit about this," he adds. "We wouldn't want anyone to buy The Flock and find out later: surprise, the game ends! We stated it upfront and will continue to do so."
Sign up for CIO Asia eNewsletters.