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Inside Google's Advanced Technology and Projects group

Steven Max Patterson | July 1, 2015
Using the playbook she brought from Defense Advanced Research Projects Agency, Regina Dugan drives rapid technology innovation at Google’s ATAP group.

Google's interest in 3D and virtual reality anticipate new ways of interacting with internet content. Google Ventures invested over $500 million in virtual reality startup Magic Leap, a company that aims to merge virtual and real worlds. Virtual reality has reached mainstream attention and appears to be ready to grow and generate serious revenue. 360-degree Spotlight video engineering is a precursor to creating virtual reality content on a massive scale and consumption en masse.  It prepares Google with first-hand experience that it can use to lead its strategy and investment in this emerging market.

And it'll be just one more feasibility-to-reality success for the Dugan's ATAP wizards.

 

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