Google's interest in 3D and virtual reality anticipate new ways of interacting with internet content. Google Ventures invested over $500 million in virtual reality startup Magic Leap, a company that aims to merge virtual and real worlds. Virtual reality has reached mainstream attention and appears to be ready to grow and generate serious revenue. 360-degree Spotlight video engineering is a precursor to creating virtual reality content on a massive scale and consumption en masse. It prepares Google with first-hand experience that it can use to lead its strategy and investment in this emerging market.
And it'll be just one more feasibility-to-reality success for the Dugan's ATAP wizards.
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