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Industry should talk to government, not the other way around

Sathya Mithra Ashok | April 2, 2014
In a chat with Reseller News MD of IBM NZ, Rob Lee, discusses the changes that the firm is going through globally, the effects it could have on the NZ market and how the firm is handling the skills shortage that haunts technology firms in the country.

In a chat with Reseller News Rob Lee, MD of IBM NZ discusses the changes that the firm is going through globally, the effects it could have on the NZ market and how the firm is handling the skills shortage that haunts technology firms in the country.

Q: What are the changes that you have seen since taking over? How do the global changes in IBM reflect in the NZ market?

Rob Lee: I joined in May and took over an operation that was travelling quite well.

What we are in the process of doing is carrying on applying the global mission as it makes sense in NZ. So the key things that I have been focusing on since I got here are taking that and applying it here in NZ and also on the value that we bring to clients.

I have also been making sure that we really look at that through the lens of the local market to see what makes sense. New Zealand like all markets in the world is different. There are a lot of similar things but we there are things that are New Zealand.

The thrust of the corporation is to ensure we are bringing value solutions to our clients. We are looking to see how some of the key technologies can be applied to help them some of the issues and opportunities that they have got especially in Cloud, analytics, the whole world of mobile and mobility and the whole world of social and social media. And how all of this intersects to help them change their business.

That's at the global level. If I bring that to a local level you see opportunities and customer desire to be able to apply a lot of it as well. Cloud in this market is alive and well. People are testing and trying it. But it isn't a one size fits all. People are looking at various opportunities to apply Cloud computing techniques to whatever they do, be it something they do themselves, someone might do for them here or something offshore that we can do for them.

Other things are around analytics, social and mobile. I am seeing enormous opportunities for organisations to transform themselves as they start to look at the client-centric world that we are really heading into now. Our recent C-suite study has really pointed to that. It is all around the customer-activated enterprise and getting the customer to be involved in influencing business strategy and being able to apply that. NZ customers we have talked are seeing that as a great opportunity.

Locally, New Zealand is ;probably a bit behind the rest of the world in terms of involving the customer and other stakeholders in actually developing a business strategy. So there are a few things that are coming out of that. That is one aspect of it. But when it comes to the other aspect of how they are thinking of reaching their customers digitally, the NZ companies in the main are ahead of the rest of the world in some of the stuff they are doing.

 

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