Samsung's current troubles have been well documented. More competitive entry-level and mid-range ($200 to $400) portfolios are part of its comeback plan. Samsung's penchant for using plastic rather than metal has been its main weakness, but that has started to change. The recent launch of the Galaxy A3, which has a metal unibody, shows the company is willing to use premium materials, even on its lower-price devices, to claw back market share.
Also next year, premium designs will mark smartphones across the board, according to Nicolas. Cheaper components leave more room to play with design, including the development of sleeker and slimmer products, he said. Until now, entry-level smartphones have tended to be chunkier than more expensive models.
All this gives consumers a greater degree of freedom. You no longer have to sign a 2-year contract or buy a phone for several hundred dollars to get a good device, and that can only be a good thing.
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