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Image Square first store of its kind in Penang, says Canon

AvantiKumar | Dec. 3, 2013
This new opening is another step in Canon's rebranding exercise, said Canon Marketing Malaysia's Melvyn Ho.

lead Canon in Penang modified

Photo - (From left) - Melvyn Ho (President and CEO, Canon Marketing Malaysia Sdn Bhd); Yang Berhormat Puan Lim Siew Khim (Ahli Dewan Undangan Negeri, Sungai Pinang); Lim Kim Cheei (PKT, Managing Director, Winsion Photo Trading Sdn Bhd); and Donny Ling (Director of Imaging Communications Products Division, Canon Marketing Malaysia Sdn Bhd).

 

According to digital imaging and print solutions provider Canon Marketing Malaysia (Canon), its new retail centre, Image Square on the Malaysian island of Penang, is the first of its kind in Malaysia's northern region, and is another step in the company's rebranding exercise.

During the launch at the UNESCO heritage building on Jalan Burmah in Georgetown, Canon Malaysia president and chief executive officer Melvyn Ho said effective from October 2013, all Canon Concept Lifestyle Stores have been renamed Image Square. "Image Square serves to give consumers a personal encounter with Canon's comprehensive range of imaging solutions."

Frontage of the Image Square outlet in Penang modified

Photo - Frontage of the Image Square outlet in Penang


"This rebranding effort is aligned with our regional direction in achieving a cohesive and consistent branding," said Ho. "It enables our consumers and the general public to better identify with the Canon brand; immediately recognising us for our high quality products and premium services. Additionally, it also gives them the assurance that we do continuously strive in delighting them always."

"It is also our way to further enhance our consumer's purchasing experience and to provide excellent service," he said. "Walking into Image Square, consumers are able to take their pick of Canon's various products including DSLR, digital cameras, lenses and printers. Well-trained technical staffs are also on hand to advise and support our consumers with their queries."

Present at the launch was guest of honour YB Puan Lim Siew Khim, ADUN Sungai Pinang, and Lim Kim Cheei, PKT, managing director of Winsion Photo Trading.

 

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