The key, for Microsoft, may be the addition of Micromax and Prestigio, popular brands in India and other BRIC countries.
"What makes smartphone growth so amazing is where the growth will be taking place," said Ramon Llamas, a Research Manager with IDC's mobile phone team, in a statement. "Smartphone shipments will more than double between now and 2018 within key emerging markets, including India, Indonesia, and Russia. In addition, China will account for nearly a third of all smartphone shipments in 2018. These—and other markets—will offer multiple opportunities to vendors and carriers alike, but the key will be balancing affordability with expectations."
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