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IDC joins 'ditch Windows RT' bandwagon

Gregg Keizer | March 15, 2013
Microsoft's two-pronged OS push into tablets -- Windows RT and Windows 8 -- confuses customers, and the company should focus on the more robust Windows 8, an IDC analyst said today.

Mainelli stopped short of saying Windows RT was a flop -- "It's not a bad product," he argued -- but said it was clear Microsoft made the wrong design choice, then followed with muddied marketing.

"There's a reason why Apple scaled iOS from the phone to the tablet, why Google scaled Android from the phone to the tablet," said Mainelli. "That makes a lot of sense, there are synergies there."

Microsoft famously decided on a different path, instead taking a subset of its Windows desktop operating system, porting it to the ARM processor architecture, and calling it Windows RT.

"Consumers aren't buying Windows RT's value proposition, and long term we think Microsoft and its partners would be better served by focusing their attention on improving Windows 8," said Mainelli in a Tuesday statement accompanying its revised tablet forecast. "Such a focus could drive better share growth in the tablet category down the road."

He elaborated in the interview.

"As new processors come along, Microsoft should make a big push that Windows 8 is its tablet OS," said Mainelli. "That has the potential to have legs."

But Microsoft could take another tack, Mainelli acknowledged, citing the quick shift in tablets to devices with screens 8-in. or smaller. This quarter, more than half of all tablets shipped will be of that size.

"We may see Windows RT shifted to tablets of smaller sizes and lower prices," Mainelli speculated.


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