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IBM mobile app tie-up gives Apple enterprise credibility

Matthew Finnegan | July 18, 2014
Customers, analysts and vendors give their verdict on the partnership.

KPMG head of technology, Tudor Aw, agreed that more companies will be forming partnerships in the future to keep up with the pace of technology change.

"Today's announcement by long-standing foes IBM and Apple that they are joining forces is a prime example of the "consumerisation of IT" trend that has been seen over the last few years," he said.

"It also demonstrates the need to form relationships with friends and foes alike. This "friendenemy" model is the new reality of a fast moving technology world where it is increasingly difficult to win alone and an ecosystem of partners will be the way ahead."

Rivalry
According to Warwick Business School Professor of Practice, Mark Skilton, IBM partnering with Apple makes more sense than with another mobile platform provider, like Google, as this could have caused conflict between the two firms' cloud strategies.

However, he said the partnership had laid down the gauntlet to a major rival in this space, Microsoft.

"This partnership could mean trouble for Microsoft with its Azure and Nokia strategy. While attempting to play in both mobile and cloud camps, Microsoft may not be able to be master of both in consumer and enterprise markets," he said.

Unsurprisingly, not everyone was enthusiastic about yesterday's news.

Claire Vyvyan, acting executive director of one of IBM's major competitors, Dell EMEA Client Solutions, was doubtful that Apple mobile devices would be fit for all of an enterprise's mobility use cases.

"It's better for both of them but ultimately it's still pretty narrow in terms of the mobility market," she told ComputerworldUK.

 

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