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HTC One sets new standards, says HTC Malaysia

AvantiKumar | April 30, 2013
We have re-imagined the mobile experience from the ground up: HTC Malaysia

Models holding the new HTC One modified 

Photo - Models show the new HTC One during the launch in Malaysia.


HTC's new flagship smartphone, the HTC One, is formed out of a zero-gap aluminum unibody with new HTC Sense innovations and sets a new standard for mobile phones, said the Taiwanese mobile manufacturer during the launch in Malaysia.

"People today immerse themselves in a constant stream of updates, news and information," said HTC Malaysia country manager, SK Wong. "Although smartphones are one of the main ways we stay in touch with the people and information we care about, conventional designs have failed to keep pace with how people are actually using them."

"A new, exciting approach to the smartphone is needed and with the new HTC One, we have re-imagined the mobile experience from the ground up to reflect this new reality," said Wong.

New HTC Sense apps include HTC BlinkFeed, HTC Zoe and HTC BoomSound, he said. "HTC BlinkFeed is a personal live stream right on the home screen and transforms the home screen into a single live stream of personally relevant information such as social updates, entertainment and lifestyle updates, news and photos with immersive images so that people no longer need to go to separate applications to find out what's happening."

"HTC Blinkfeed includes both local and global content from more than 1,400 media sources with more than 10,000 articles per day from some of the most innovative media companies, such as the AOL family of media properties, ESPN, MTV, Vice Media, CoolHunting, Reuters and many others," said Wong.

He said new additions include an HTC UltraPixel Camera with HTC Zoe, which gives people the ability to shoot high-res photos that come to life in three-second snippets.  "These Zoes, photos and videos are then displayed in a unique way that brings the gallery to life and transforms the traditional photo gallery of still images into a motion gallery of memories.  It also automatically creates integrated highlight films from each event comprised of Zoes, photos and videos set to music with professionally designed cuts, transitions and effects. These highlight videos can be remixed or set to different themes, and can be easily shared on social networks, email and other services."

 Custom camera, stereo speakers

The company developed a custom camera that includes a best-in-class f/2.0 aperture lens and a breakthrough sensor with UltraPixels that gather 300 percent more light than traditional smartphone camera sensors, said Wong,  "This new approach also delivers astounding low-light performance and a variety of other improvements to photos and videos. In addition, the perfect self-portrait or video is just a tap away with an ultra-wide angle front-facing camera which supports 1080p video capture. Multi-axis optical image stabilisation for both the front and rear cameras also helps ensure video footage smoother whether stationary or on the move."

"The HTC BoomSound also introduces for the first time on a phone, front-facing stereo speakers with a dedicated amplifier and a full 4.7"HD (1080p) screen," he said. "The new HTC One is powered by the latest Android Jelly Bean operating system and LTE [long term evolution] network technology."


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