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HR is driving HP's turnaround (Yahoo, take note)

Rob Enderle | March 11, 2013
Hewlett-Packard shouldn't be succeeding. It's spread itself too thin by competing in too many markets. But the company's turnaround actually seems to be working, and a focus on employees seems to be doing the trick.

This week's Hewlett-Packard annual analyst conference is a fascinating event.

What's fascinating isn't really the products or services, though. It's that HP is undergoing a unique turnaround that shouldn't be working-only HP doesn't know that, because the company's actually making some amazing progress.

In a typical turnaround, as we saw with both Apple and IBM, the company is cut back to a foundation and then rebuilt around that foundation. While HP has undergone layoffs--and an impressive number of them to boot--most actually occurred before the latest turnaround effort. No divisions or capabilities have been cut.

This means HP is competing in more markets than any of its competitors: Enterprise systems, consumer products, large-format printers, corporate personal computers and tablets, and personal and departmental printers. Each of these areas, in turn, typically has a different buyer set, different marketing, servicing and economic models-and very different competitors.

Only Dell comes close to HP's breadth, and Dell's in the process of going private so it can reduce overhead and better focus its resources. That sort of breadth reduces targeted resources and senior executive focus. The only structure that works is the umbrella structure that Dell never adopted and IBM seems to be walking away from.

Strangely, HP seems to be able to get it to still work. My theory? HP is doing something no one else is doing: Using HR strategically.

Human Resources Can Be Strategic Resources

Many companies operated this way until the mid-1970s, when changes in employment rules intended to eliminate discrimination, unfortunately, turned HR in most companies into what is today: A compliance organization that's no longer strategic.

In the 1980s, when tech was in its second big ascendency, there was a lot of competition to create a better place to work. As the market matured and stabilized, though, employees again seemed to revert back to being an expense that needed to be eliminated, not resource to be nurtured and optimized.

Recently, with discrimination rules and hiring quotas largely eliminated, companies such as Google, Facebook and Plantronics stand out by creating environments people liked to work in. However, HR seems to play no improved role in assuring the quality and performance of employees. Today's firms still outsource employee measurement, implement General Electric's forced ranking process, and/or focus more on making it look like people are working than on assuring the quality of the result.

Most recently, Yahoo CEO Marissa Meyer reviewed VPN usage stats, decided remote employees weren't working enough and ordered them back to the office. Such a draconian move assures that employees can be observed while working, with no one reviewing the individual quality of work done.


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