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How your authentication scheme could hurt your business

Thor Olavsrud | April 18, 2013
Consumers often fail to perform transactions online due to authentication failure. But while they struggle, they also distrust websites with weak authentication procedures.

Consumers also indicated that when it comes to biometrics, they are most comfortable with voice recognition and facial scans. U.S. and U.K. respondents were least comfortable with iris scans and German respondents were least comfortable with fingerprints.

 

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