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How we manage our social networks

Mark Gibbs | March 1, 2013
Gibbs analyzes the results of his "How do you manage your social networks?" survey

A few weeks ago I asked "How do you manage your social networks?". What prompted this question was that I had, on a whim, allowed LinkedIn to peruse my Gmail contact list and invite some insane number of people to connect with me.

As a result, an acquaintance on a private email list I'm a member of responded with, "Sorry, Mark -- thanks for the invitation, but I generally only connect with people I've actually met in person."

I wasn't offended by this, but it made me wonder whether people do get offended by a request to connect (AKA "friended") being turned down. It also made me wonder whether social media users in general have hard and fast criteria about who they'll connect with.

At the end of that column I asked people to take a short survey, and this week we're going to look at the opinions shared.

These results are interesting not only because of what they indicate how people use social networks, but also because they indicate how people will react to what you do.

First, who responded? A total of 99 surveys were completed, while I discarded 10 more that were unfinished. Surprisingly, the majority (55%) of the respondents were in the 41 to 60 age category, while 31% were 40 or younger.

The next question was about who are you willing to connect with on each type of social network. Family and friends were acceptable on personal networks, but also about half as acceptable on business networks, with a surprising 10% not being willing to connect with family and 25 ignoring friends completely!

Some 66% of respondents wouldn't connect with just anyone who asked, and 29% wouldn't connect with people they know indirectly through people they're connected to, which implies that being known may not always be enough of a recommendation for third parties to connect.

Ninety percent of respondents would connect on business networks with coworkers, but that drops to 51% on personal networks. In this cohort, celebrities are of little interest (66% wouldn't bother), but companies, causes and services were all generally acceptable.

Now this is all very interesting, but what we really wanted to know was how people felt about connecting. It turns out that, on both business and personal networks, people feel much the same: 58% of respondents on personal networks couldn't care less if you don't accept their connection requests, and even more, 67%, don't care on business networks.

On the other hand, roughly 33% of business network users and 42% of personal network users will not be happy to some degree (they will be a "little", "definitely", or "very" offended), but no one will, apparently, be actually "insulted." From this we can conclude that most people are OK with their connection request being rejected ... although if Zuck tries to "friend" you and you turn him down, you may find yourself in one of the outer rings of social hell.


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