"The fact that mobile is being driven by users means the demand is coming from the outside in and not the other way around as it has been in traditional software projects," McGloin says. "Lines of business are now under pressure from their customers and employees to have mobile solutions, putting them at the center of mobile innovation." IT will continue to play a critical role, he says, but that it will be a more collaborative role going forward.
Why tracking matters
Not only does tracking the success of mobile app deployment and use mean that you know whether or not your company spent their money wisely (and can make adjustments going forward if necessary), but it also lets you know whether or not employees are dissatisfied enough to start finding their own solutions — which no CIO wants to hear.
That's why Greg Collins, founder and principle analyst at Exact Ventures sees tracking app satisfaction as a security measure. "A lot of their companies don't want their employees using things like Dropbox for business purposes," he says. Not that there's anything inherently wrong with Dropbox, but it can bring unknown elements into a company's systems. Tracking KPIs lets companies ensure that apps are "as productive as they can be and that [employees] get the information the way they need it to do the best jobs they can."
Any mobile app program should have KPIs or "at least key goals going into it with the real end results of what would be a successful app," he says.
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