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How to get and leverage user-generated content

Jennifer Lonoff Schiff | Dec. 21, 2015
Content marketing pros share their top tips on the best ways to acquire customer reviews, ratings, photos and videos -- and they also tell you how to use this content to your advantage.

Also, “it's important to note that the most successful companies don't just focus on a single method for collection of consumer-generated content, but create a holistic program that encourages a variety of audiences to share their honest opinions,” says Rachael Genson, PR manager, Bazaarvoice, a provider of user-generated content solutions. “Consumers want to be engaged with. This is what reviews help accomplish and why they are so effective in driving influence and conversion for brands.”


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