Mistake No. 10: No promotion or social media strategy. "So you've spent time and money [creating] a killer video. Now what?" asks Bradley. "You cannot just upload it to YouTube and expect thousands of views. You need to support the project by way of a social media strategy, a PR distribution plan, even paid media placement. And you should also create shorter teaser versions of your video to add to your Instagram account, for example, directing traffic to the full-length video."
"In a recent Animoto study, we found that 84 percent of consumers have 'liked' a company video in their Facebook news feed, and nearly half have shared a company video on their own profile," reports Brad Jefferson, cofounder and CEO, Animoto, a cloud-based video creation company. "Additionally, Socialbakers recently reported that the organic reach of native video on Facebook is more than twice that of photos. Despite this, many businesses still aren't incorporating video into their social media strategies and, as a result, they're missing out on priceless word of mouth marketing."
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